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Zivko Mijatovic & Partners
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trademarks

Everything we have published under trademarks.

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IP:CON Belgrade 2025 / Beogradska konferencija o pravu intelektualne svojine
Copyrights
IP:CON Belgrade 2025 / Beogradska konferencija o pravu intelektualne svojine
Sa zadovoljstvom najavljujemo drugu po redu konferenciju o pravu intelektualne svojine – IP:CON Belgrade 2025, koja okuplja stručnjake iz oblasti prava, kreativnih…
Using GIs: How Much Flavour Is Enough? Shutterstock
GI
Using GIs: How Much Flavour Is Enough?
Many products on the market today are protected by geographical indications (GIs).  GIs serve as a mark of quality, assuring consumers of…
Why Seek Trademark Protection for Movie Titles or Characters if Copyright Already Applies? Shutterstock / Liu zishan
Copyrights
Why Seek Trademark Protection for Movie Titles or Characters if Copyright Already Applies?
In the entertainment industry, protecting creative assets isn’t just about legal rights—it’s about building a brand. While copyright automatically protects movies and…
“Black Friday” Trademark Controversy: Can A Shopping Phenomenon Be Owned? Unsplash / Lucrezia Carnelos
Trademarks
“Black Friday” Trademark Controversy: Can A Shopping Phenomenon Be Owned?
Since 2016, the term “Black Friday” has been registered as a trademark in Germany, granting exclusive rights to a single company, Super…
Lessons Learned From Recent Case Law On Bad Faith Trademark Filings In Bosnia And Herzegovina Shutterstock /
Trademarks
Lessons Learned From Recent Case Law On Bad Faith Trademark Filings In Bosnia And Herzegovina
Introduction: Addressing Bad Faith Trademark Applications Unlike many neighboring countries, the Trademark Law of Bosnia and Herzegovina explicitly addresses bad faith trademark…
Changing Practices At The Croatian SIPO: A Noteworthy Trademark Decision Shutterstock / SirichaiKeng
Trademarks
Changing Practices At The Croatian SIPO: A Noteworthy Trademark Decision
The Croatian State Intellectual Property Office (SIPO) has recently demonstrated a possible evolution in its approach to trademark assessments. In a significant…
Trademark Triumph: Landmark Profit Surrender Ruling In Serbia Unsplash / Tom Wilson
Trademarks
Trademark Triumph: Landmark Profit Surrender Ruling In Serbia
Serbia’s 2020 Trademark Law introduced a novel provision to local law: the trademark holders have been explicitly empowered to claim profit surrender…
Understanding The Exhaustion Of Trademark Rights In The Western Balkans: A Detailed Overview Shutterstock / Nuchao
Trademarks
Understanding The Exhaustion Of Trademark Rights In The Western Balkans: A Detailed Overview
The concept of exhaustion of trademark rights is a nuanced aspect of intellectual property law that might seem counterintuitive to those unfamiliar…
Decoding The Sweet Distinctiveness Of Gummy Bears: A Breakdown Of The Latest EUIPO Decision Photo by Planet Volumes on Unsplash
Trademarks
Decoding The Sweet Distinctiveness Of Gummy Bears: A Breakdown Of The Latest EUIPO Decision
Taking a Closer Look at Rules set by EUTMR According to Article 4 of the EUTMR, an EU trademark may consist of…